Title of the Book: “Hallyu: Influence of Korean Popular Culture in Asia and Beyond”
Editors: Dr. Do Kyun Kim (U of Louisiana, kimcomm@louisiana.edu) & Dr. Min-Sun Kim (U of Hawaii, kmin@hawaii.edu)
(Amazon Link)
http://www.amazon.com/Hallyu-Influence-Korean-Popular-Culture/dp/8952112016/ref=sr_1_1?ie=UTF8&qid=1321973810&sr=8-1
“A representative book of contemporary Korean cultural studies!”
This book introduces one remarkable media trend related to the influence of Korean media products in Asian countries and Western countries. Since the early 1990s, the popularity of Korean media products, including television dramas, songs, and movies has skyrocketed in Asian countries and beyond. The enormous wave of popularity of Korean pop culture is referred to as Hallyu, the Korean Wave. According to earlier studies, the influence of Hallyu has been unprecedented, affecting the domestic culture and international relations of Asian countries and reducing the dominance of Hollywood in the Asian media market. Furthermore, it has been constructing a cross-national identity of ready consumers of Korean popular culture. Investigating this remarkable media phenomenon, this book examines the influence of Hallyu from its origin to the present and attempts to predict its future. Many scholars of communication, sociology, history, and international relations have produced a growing amount of literature and research on the subject of Hallyu over the last several years. However, so far, few efforts have synthesized the Hallyu phenomenon comprehensively or traced the influence of Hallyu for the last decade. Having observed the influence of Hallyu across national borders and the need to synthesize Hallyu research from diverse perspectives, Dr. Do Kyun Kim at U of Louisiana and Dr. Min Sun Kim at U of Hawaii designed this book with two main purposes: the first purpose was to analyze Hallyu from as many diverse perspectives as possible, and the second purpose was to present Korean perspectives on the Hallyu phenomenon by providing international readers with analyses by Korean scholars.
(Table of Contents)
1 Hallyu from Its Origin to Present: A Historical Overview /Do Kyun Kim and Se-Jin Kim
2 Globalization of Korean Media: Meanings and Significance / Youna Kim
3 Medium Hot, Korean Cool: Hallyu Envy and Reverse Mimicry in Contemporary U.S. Pop Culture / Hye Seung Chung
4 Cultural Politics in Japanization and the Korean Wave: The Changing Role of Nation–States in the Midst of Cultural Globalization / Dal Yong Jin
5 The Nexus between Hallyu and Soft Power: Cultural Public Diplomacy in the Era of Sociological Globalism / Jeong-Nam Kim and Lan Ni
6 Transforming the Image of the Other: Representation of North Koreans in Hallyu Cinema / Jong Hwa Lee and Min Wha Han
7 The Blockbuster Auteur in the Age of Hallyu: Bong Joon-ho / Kyung Hyun Kim
8 Lost in Cinematic Translation?: The Lake House, Siworae and the Hollywoodization of Korean Culture / Keunmin Bae
9 Hallyu Reconsidered through Bakhtin’s Dialogism: Toward a Theory of Cultural Chronotope and Imagination / Eungjun Min
10 The Meaning of Korean Dramas in Japanese Fandom: Re-emerging Sentiment of “Asianness” / Soobum Lee and Hyejung Ju
11 The Effect of Ego-Network and Cultural Familiarity in Hallyu / Jang Hyun Kim and Yoonjae Nam
12 Unveiling the Korean Wave in the Middle East / Sueen Noh
13 A Comparative Study between Hallyu and Telenovela: Strategies for Media Globalization / Do Kyun Kim
14 Foreign Media Coverage of Hallyu and Suggestions for Public Relations Strategies / Hochang Shin and Hyungshin Roh
15 Hallyu as a Strategic Marketing Key in the Korean Media Content Industry / Wonjun Chung and Taejun David Lee
16 Riding the Korean Wave of Multiculturalism: Review and Future Prospects Min-Sun Kim
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